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Enhancing
Global Monetization
for StreamFast

FAST TV, an innovative advertising network, has revolutionized Free Ad-Supported Streaming TV (FAST) channels.

Explore how FAST TV has transformed the advertising landscape for Free Ad-Supported Streaming TV (FAST) channels. Our case studies highlight client successes, showcasing how our innovative solutions have optimized monetization and driven substantial growth.
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challenge

StreamFast's monetization issue was twofold:

Lack of Targeted Advertising**: The inability to offer targeted advertising solutions deterred premium advertisers from investing in ad slots, limiting revenue potential. Limited Access to Global Advertising Demand**: Specifically outside the U.S., StreamFast was unable to tap into global advertising markets due to technical constraints in integrating SDK-based advertising demand, crucial for scaling its operations internationally.

User Acquisition and Retention

To maintain and grow its viewer base, StreamFast needed to offer a more engaging and personalised viewing experience, which was closely tied to improving its advertising strategy and content offerings.

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BACKGROUND

StreamFast, despite offering a diverse content library and enjoying a growing viewer base, struggled to monetize its platform effectively. The primary challenges included a generic advertising approach that failed to attract premium advertisers and a significant barrier in accessing global advertising demand, notably due to the technical impracticality of integrating SDK-based advertising sources like Google's ad demand.

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SOLUTION

FAST TV proposed a multifaceted strategy to address StreamFast's challenges, focusing on advanced targeting capabilities, overcoming technical limitations for global ad integration, and enhancing content variety through strategic partnerships.

Advanced Targeting and Global Demand Integration

FAST TV implemented advanced advertising technology on StreamFast's platform, enabling precise viewer targeting and increasing ad slot value. To access global ad demand, FAST TV developed a proprietary solution for seamless SDK integration, allowing StreamFast to monetize content effectively across multiple regions.

Dynamic Ad Insertion (DAI) and Content Partnerships

Utilising DAI technology, FAST TV ensured that ads were inserted into content streams in a non-intrusive manner, improving the overall viewer experience. Additionally, FAST TV facilitated partnerships between StreamFast and content creators, enriching the platform's content library and making it more attractive to both viewers and advertisers.

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RESULTS

The partnership between FAST TV and StreamFast yielded remarkable results within the first year:

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REVENUE GROWTH

StreamFast's ad revenue surged by 75%, with a significant portion of the growth coming from previously untapped international markets, thanks to FAST TV's global demand integration solution.

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EXPANDED ADVERTISER BASE

The ability to tap into SDK-based advertising demand sources globally attracted a wider array of advertisers, including premium brands, thereby diversifying and enhancing the quality of the ad inventory.

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USER GROWTH

StreamFast saw a 50% increase in its user base, driven by improved content offerings and a superior viewing experience facilitated by targeted ads and DAI technology.

challenge

FAST TV's innovative solutions and global integration have set a new benchmark in the FAST channel industry. By overcoming StreamFast's technical and strategic challenges, FAST TV unlocked new revenue streams and markets, benefiting advertisers, content creators, and viewers. This case study showcases the transformative power of targeted advertising and technical innovation in ad-supported streaming TV.