Interactive CTV Ads Are Changing Everything for Auto Dealerships (And Most Publishers Are Missing Out)

Someone watching TV can now click a button on their remote, schedule a test drive, and have a dealership call them the next day—all without leaving their couch.

It’s interactive CTV ads, and they’re crushing it for auto dealerships right now.

And get this: auto dealers are DESPERATE to find this inventory. They have budgets. They want to spend. But they can’t find enough quality CTV publishers who can deliver these interactive ad experiences.

Why Auto Dealerships Love Interactive CTV

Traditional car dealer advertising is a mess:

Local TV commercials with zero tracking
Billboards you see for 2 seconds
Radio spots that are background noise
No way to know if anyone actually cared

With interactive CTV:

Someone sees a car they like on their TV
They click “Schedule Test Drive” on their remote
Fill out a simple form using their TV
Dealership gets the lead immediately
Everyone knows exactly what happened

No guessing. No “brand awareness” BS. Actual leads that turn into test drives and car sales.

The Numbers:

2-5x higher engagement vs standard video ads
Qualified leads at 30-50% lower cost
People who interact actually show up
Clear ROI: spent $10k, sold 3 cars, made $30k profit

For dealers used to throwing money at billboards and hoping for the best? Revolutionary.

The Demand Gap

Here’s the problem: there aren’t enough CTV publishers who can deliver interactive ad experiences at scale.

Auto dealers have money. Ad agencies have campaigns ready. Brands want to buy.

But most FAST channels:

Don’t have the tech for interactive ads
Don’t know how to sell to auto advertisers
Are stuck in “just show video ads” thinking

Huge opportunity for publishers who CAN deliver.

What Auto Advertisers Want:

Premium content (not garbage sites)
Engaged viewers (not background noise)
Interactive tech capability
Publishers who understand KPIs (leads, not impressions)

Publishers who can deliver all that? Printing money at $25-50+ CPMs.

Beyond Auto Dealers

Interactive CTV works for any high-consideration purchase:

Real Estate – “Schedule showing” during home shows
Home Services – HVAC, roofing, solar. Huge local budgets.
Financial Services – Mortgage, insurance. $50-200 per lead.
Healthcare – Dentists, medical devices, plastic surgery
Education – Online degrees, certifications

Anything where someone needs to think about it, talk to someone, or schedule something.

How FAST TV Connects Publishers With This Unique Demand

You have inventory. You have viewers. But you don’t have:

The tech to make ads interactive
Connections to auto dealers and high-value advertisers
The ability to package and sell interactive inventory

That’s what we do. We connect publishers with unique demand most FAST channels can’t access.

We Bring You Different Demand:

Instead of generic programmatic at $5-15 CPMs, we connect you with:

Auto dealers paying $25-50+ CPMs
High-consideration advertisers (real estate, home services, financial)
Direct relationships (no 50% rev share to middlemen)
Campaigns that actually perform

We Handle The Tech:

Interactive overlay technology
Form capture and lead delivery
Ad server integration
Testing and optimisation

You focus on content. We make the ads work.

What You Need:

Decent viewership (50k+ monthly views)
Real viewers (not bots or fraud)
Content that fits (automotive, lifestyle, home, sports, news)
Willingness to test and optimise

What You Get:

Access to advertisers you couldn’t reach alone
Higher CPMs than programmatic
Another revenue stream
Partners who care about performance

This isn’t for everyone. Brand new channel with 1,000 viewers? Not ready yet. Sketchy traffic? Can’t help. Just flipping inventory with no regard for performance? Not our model. But if you’re a legitimate publisher with real viewers who wants to access better demand and make more money, let’s talk.

The Opportunity Is Now

Right now, there’s more advertiser demand for interactive CTV than supply. That won’t last forever. Auto dealers have budgets they want to spend on CTV. Someone’s going to get that money.

Might as well be you.